Part 4 - Banner Advertising & The Best Banner Exchange

Banner advertising is one of the oldest and still one of the most popular ways to advertise on the Internet. Look at the top right of this page for an example of a banner.

In their earlier days banners were responsive and a great way to advertise but nowadays they don't perform quite as well. This has brought criticism from some corners because paid banner advertising has traditionally worked on a pay-per-impression and not a pay-per-click basis. So as the percentage of people clicking on banner ads has gone down the relative cost per click has gone up.

Thankfully the industry is adjusting and pay-per-click banner advertising is becoming more common.

Free banner exchanges are an alternative to paying for banner advertising. You put someone else's banner on your web site and every time it is viewed (or clicked on depending on the deal) you earn credit toward having your banner viewed (or clicked on) on another web site.

The leading banner exchange is Free-Banners.com. Click this small graphic to learn more .

I only use Free-Banners.com because membership includes a lot of features not found in other exchanges including the following:

FriendSearch affiliate program is automatically integrated into your membership earning you cash from any banners you have in your site.
Earn $2 worth of advertising money for each member that signs under you and 20% of their credits for life.
Become a gold member by putting the banner near the top of the page. The reward is your banner will also appear at the top of other web pages in the network.

TIP 1: Everyone has seen thousands of banners and that is the reason they don't work so well anymore. If you want to get people to click on your banner it needs to grab attention. Animated banners that move and banners that look like forms or buttons work well.

TIP 2: As I said earlier you can pay for banner advertising as well, in fact most banner advertising is paid. The exchange I recommended above also has banner packages you can buy as part of your paid advertising budget.

TIP 3: I read an interesting article recently about banner advertising. Banners were found to get more attention if they were:

animated
relatively simple
had eyes in them
expanded on mouseover
did not have a defined border separating it from the rest of the page
was among the text rather than at the top of the page (I'm obviously not doing this one right!)

I've just ordered some new banners for a product of mine and asked for these features to be incorporated.

Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode The Bank.