Part 1 Email
Promotion
Internet Marketing
Part 1 - What it is and
why you should do it.
Email promotion Internet marketing
or just simply email marketing has received a lot of lip service.
It still represents the pot of gold at the end of the rainbow for
many Internet marketers and remains just as elusive.
| News Break:
your email marketing efforts could be under threat. At the
time of writing this article (April 2004) a US commission
on the eradication of spam is planning to introduce suppression
lists. Suppression lists contain the names of people who
have unsubscribed from individual offers. There is one list
per offer maintained by the product owner. If
they come into effect, before you email an offer to your
list you will need to run your list through the product
owners suppression list; record unsubscribed names; clean
those names from your list and then send your email. Basically
it makes email marketing about 3 times more labor intensive
and time consuming. Many well known marketers are saying
it is the death knell for email marketing. |
The idea of email marketing is
you build a list of opt-in (which means opted in by choice) email
addresses using legitimate methods, as outlined by the 2003 Can-Spam
Act and then make money from the list by sending the readers emails
which entice them to buy your product or a product for which you
are an affiliate.
If your wondering what's so great
about that then read these following points:
-
Most marketing effort and
money is spent on getting the first sale from a customer but
the real profit is made on the repeat sales. Some companies
are even prepared to make a loss on the first sale to a customer
because they know that the real value is in the repeat sales.
Real value because you don't need to spend the marketing dollars
and effort it takes to bring them through the front doors for
the very first time.
-
Statistics have shown that
on average people need to be exposed to a marketing message
about 7 times before they will buy. Especially true for new
customers.
-
Its the same as having a
ready to go customer base. As soon as you have a new product
to sell, you don't need to go out and look for customers because
you have a legion of consumers just waiting for your next email.
-
Some people may receive emails
for a long, long time before the ever buy from you but without
this medium you could never keep in contact with them long enough
to make that sale.
-
Other people on your list
will be hyper-responsive and buy nearly every time you offer
something.
-
Ezine advertising: you can
charge other people to send ads to your list.
-
You can use it as barter
in joint ventures.
And there are more reasons but
I hope you need no more convincing. So how do you build a list? Go to email promotion internet marketing part 2
| Recommended
Resource
1: Cory Rudl makes over $2,400,000 a year from
email! He has been called a marketing genius and has written
a book devoted entirely to email marketing. Just visiting
the page he sells it from is a lesson in marketing.
Email Marketing read more...
Recommended Resource
2: Email Marketing ProAutoResponder
is the autoresponder service I use and recommend to
manage email campaigns.
Recommended Resource
3: Use Email Marketing EzineAnnouncer
to save time submitting your articles and ezines. Recommended Resource
4: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes
unlimited autoresponders (a tool for sending email
automatically when someone subscribes to your ezine,
newsletter, tips etc)
-
SBI! includes ad-campaign
management
-
SBI! includes click
through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
-
Buy
a fresh opted-in list that has already been built
by a third party service. Be careful though because
some unscrupulous dealers may sell them to you AND
100 other people. A very reputable dealer is
CoRegistrationServices.com.
- The
other option, which is more expensive, is to get a
third party to subscribe people directly into your
ezine or newsletter. When the subscriber opts-in, it will actually be via a form that advertises
your ezine. The best I've found for this type of opt-in is Email Marketing LeadFactory.
TIP: If you are not building a list yet, start today. I waited a full year before starting to build a list on my most popular web site and based on my subscribe rate I calculated I missed out on about 1000 names. |
Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode
The Bank.
All articles about email:
Volume 1 - The Marketing Side
Of Email Promotion Internet Marketing
Part
1 - Email Marketing: What It Is and Why You Should Do It
Part 2 -
How To Build a List of
Subscribers
Part 3 - How
To Make Money From Your List
Volume 2 - The Technical Side
Of Email Promotion Internet Marketing
Part
4 - How To Manage Your Incoming Email
Part 5 - How
To Send Out Email To Your List Of Subscribers
Part 6 - How
To Capture The Email Addresses Of Your Subscribers
Volume 3 - The Ugly Side Of Email
Promotion Internet Marketing
Part
7 - What Exactly Is Spam? A summary of the 2003 Can Spam Act
Part 8 - How
Not To Be A Spammer
|
