| TIP 1: Build
trust in your list before you begin marketing to them. If
I walked up to you in the street and said I know of a really
good deal you'd be suspicious. What could be my motive to
tell a complete stranger about a good deal, probably money.
But if I was your friend or a trusted expert you would be
a lot more open to what I have to say. Build trust by spending
the first 2-3 mailings solely
to offer valuable info with out a call to buy something.
TIP 2: You must offer your
readers value. Don't just beat them about the head with
offer after offer. Value can be good advice, tips on how
to do something, articles of interest written by experts,
the inside word on up and coming events or bargains. And
then you can include links to products or services which
are incidental to the valuable info you are revealing.
TIP 3: Treat your list like
gold. Don't send them offers for second rate rubbish.
Be sure you have either purchased and used the products
you are offering or have researched them well enough that
you are confident to endorse them. Disrespect your list
and you'll lose them forever. Its difficult enough to
get their trust but squander it and your unlikely to ever
get it back.
TIP 4: Be yourself. People
can detect a phony, even in an email. Write like you speak,
don't be afraid to let the readers learn a bit about you
and what makes you tick. After all, you are building a
relationship.
TIP 5: There is a science
to writing emails. From the subject line to the P.S.,
you can either dramatically increase or decrease the response
rate by your choice of words, sometimes by your choice
of one word. To maximize your effectiveness you are going
to have to become a student of writing ad copy. A cheap
way to learn from the more successful marketers is to
subscribe their ezines and see how they do it. In my opinion,
Nitromarketing are amongst the best at using email to
build relationships and make sales. I am on about five
of their lists. Their main ezine is called "What
Works Now".
Recommended Resource
1: Cory Rudl makes over $2,400,000 a year from
email! He has been called a marketing genius and has written
a book devoted entirely to email marketing. Just visiting
the page he sells it from is a lesson in marketing.
Read more...
Recommended Resource
2: ProAutoResponder
is the autoresponder service I use and recommend to
manage email campaigns.
Recommended Resource
3: Use EzineAnnouncer
to save time submitting your articles and ezines. Recommended Resource
4: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes
unlimited autoresponders (a tool for sending email
automatically when someone subscribes to your ezine,
newsletter, tips etc)
-
SBI! includes ad-campaign
management
-
SBI! includes click
through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
-
Buy
a fresh opted-in list that has already been built
by a third party service. Be careful though because
some unscrupulous dealers may sell them to you AND
100 other people. A very reputable dealer is
CoRegistrationServices.com.
-
The
other option, which is more expensive, is to get a
third party to subscribe people directly into your
ezine or newsletter. When the subscriber opts-in it will actually be via a form that advertises
your ezine. The best for this type of opt-in is LeadFactory.
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