Review of Follow Up
Autoresponders
Part 6 - How To Capture
Email Addresses
Hopefully you know by now the
value in having your own mailing list. It can be a list you send
periodical messages with tips and suggestions or it could be a follow-up
series used to market a product or service. Whatever you use your
mailing list for, unless you plan on buying it you will need some
way to capture your web site visitors' email addresses.
There are 2 basic methods of
getting someone into your email list:
1. The method you will
see used the most is to have a form for your visitor to fill in,
usually with their first name and email address. It's not as difficult
as you may think since most autoresponder services provide them
for you with easy instruction about how to set them up. This method
is preferable because you can also capture the visitors first name
(and other info if you like), which you can then use to personalize messages.
The visual impact of the sign-up form can also help to capture visitors.
EXAMPLE
(these examples will really subscribe you).
NB. This form is simplified and still matches my old color scheme
2. The other method you will see is "Send a blank email
here to..." - you may have seen this phrase before. By sending
a blank email to the email address of one of your autoresponders,
the email address of the sender will automatically be added to
your list (and you can send them an instant thank you letter if
you so choose).
EXAMPLE Send a blank
email here to see how it works
007WorkFromHome.com@murray.hughes.par32.com
TIP 1: Using
a popup or popunder with a subscribe form on it is a proven
effective method of capturing emails. They are simple to
do and there are plenty of free popup generators available
on the Internet. You just type a little bit info into the
generator, click a button and the popup generator will produce
the popup code, which you then copy and paste into your
web page. Simple.
You can download a popup generator for free from here
or use an online one here
TIP 1a: This is an update to my tip above - Windows now comes with a built in popup blocker so if you are going to use a popup or popunder look for something that isn't blockable.
TIP 2: Another proven method
of getting subscribers is to have your sign up page as
someone else's success page. That is, when a new subscriber
signs up to the other person's list they will automatically
be taken to another web page which will contain your subscribe
form with a recommendation. A large percentage of people
will sign up to the second list as well. This arrangement
is a joint venture and the other person is unlikely to
do it unless there some benefit for them as well.
Recommended Resource
1: The late Cory Rudl made over $2,400,000 a year from
email! He has been called a marketing genius and has written
a book devoted entirely to email marketing. Just visiting
the page he sells it from is a lesson in marketing.
Read more...
Recommended Resource
2: ProAutoResponder
is the autoresponder service I use and recommend to
manage email campaigns. I don't recommend them anymore, a far superior provider is aWeber
Recommended Resource
3: Use EzineAnnouncer
to save time submitting your articles and ezines. Recommended Resource
4: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes
unlimited autoresponders (a tool for sending email
automatically when someone subscribes to your ezine,
newsletter, tips etc)
-
SBI! includes ad-campaign
management
-
SBI! includes click
through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
-
Buy
a fresh opted-in list that has already been built
by a third party service. Be careful though because
some unscrupulous dealers may sell them to you AND
100 other people. A very reputable dealer is
CoRegistrationServices.com.
-
The
other option, which is more expensive, is to get a
third party to subscribe people directly into your
ezine or newsletter. When the subscriber opts-in it will actually be via a form that advertises
your ezine. The best for this type of opt-in is LeadFactory.
|
Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode
The Bank.
All articles about email:
Volume 1 - The Marketing Side
Of Email Promotion Internet Marketing
Part
1 - Email Marketing: What It Is and Why You Should Do It
Part 2 -
How To Build a List of
Subscribers
Part 3 - How
To Make Money From Your List
Volume 2 - The Technical Side
Of Email Promotion Internet Marketing
Part
4 - How To Manage Your Incoming Email
Part 5 - How
To Send Out Email To Your List Of Subscribers
Part 6 - How
To Capture The Email Addresses Of Your Subscribers
Volume 3 - The Ugly Side Of Email
Promotion Internet Marketing
Part
7 - What Exactly Is Spam? A summary of the 2003 Can Spam Act
Part 8 - How
Not To Be A Spammer |