| TIP 1: Use
an autoresponder service that automatically includes an
opt out link at the bottom of every email. I personally
use ProAutoResponder.
TIP 2: If you are buying
email addresses be sure you know how they were collected.
Be suspicious if they come on a CD or the deal is emailing
20 million people for $200. In these cases they were probably "harvested illegally". (Usually, legally collected
email addresses are sold at around 10,000 for $200)
TIP 3: Don't stray from the
basic guidelines. It only takes one person to have you
closed down and if you are mailing 10,000 people that
one person represents only 0.01%!
Recommended Resource
1: Cory Rudl makes over $2,400,000 a year from
email! He has been called a marketing genius and has written
a book devoted entirely to email marketing. Just visiting
the page he sells it from is a lesson in marketing.
Read more...
Recommended Resource
2: ProAutoResponder
is the autoresponder service I use and recommend to
manage email campaigns.
Recommended Resource
3: Use EzineAnnouncer
to save time submitting your articles and ezines. Recommended Resource
4: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes
unlimited autoresponders (a tool for sending email
automatically when someone subscribes to your ezine,
newsletter, tips etc)
-
SBI! includes ad-campaign
management
-
SBI! includes click
through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
-
Buy
a fresh opted-in list that has already been built
by a third party service. Be careful though because
some unscrupulous dealers may sell them to you AND
100 other people. A very reputable dealer is
CoRegistrationServices.com.
-
The
other option, which is more expensive, is to get a
third party to subscribe people directly into your
ezine or newsletter. When the subscriber opts-in it will actually be via a form that advertises
your ezine. The best for this type of opt-in is LeadFactory.
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