Learn How To Write
Ezine Articles

More than one successful marketer has used articles to great effect in their online business. There are multiple benefits including:

• Build credibility in yourself and products by establishing an expert reputation.

• Plant links back to your site all over the Internet.

• Attract visitors to your site directly from your articles.

• Grow your subscriber list.

Writing Your Article

When writing an article there are a few points to keep in mind:

• Don't write an article just to write an article. People will read it if it contains useful information.

• Do your readers the justice of researching a topic before you write about it. Remember your school assignments, just like your teachers did, readers will know if you are "full of crap" (sorry if find that language offensive but its true). In the chance that they they can't detect your crap, you are intentionally misleading them.

• Don't be afraid to let your personality come through in your writing. Joshua Shafran, a very successful Internet marketer, in particular ezine marketing, calls it the X-factor. By being personable in your articles, almost writing like you speak, your readers will begin to relate and feel like they have a relationship with you. The reward is they will give more consideration to your recommendations.

• VERY IMPORTANT - remember to include a a short bio at the bottom of your article about who you are, what you do and why the reader should visit your web site and a link for them to get there. You can see my very short bio at the bottom of this article, but anything up to about 200 characters should be OK. NOTE: this is only for articles you submit to other ezines or article archives.
   

Formatting Your Article

• Don't use Microsoft Word to write your articles. When you copy and paste it there will be some hidden characters that will come up in an email. Use Word Pad or some other text editor.

• At the end of each line push the enter button rather than let the text editor do it for you. Sometimes in an ezine the format of the lines will change and make it appear unprofessional

• By keeping the length of your article between 500 and 1000 words it will be a good fit in most ezines.

• Limit your paragraphs to 1 or 2 sentences. Big blocks of writing will scare some readers away.

• Only use 65 characters per line or set your right border at 2.5 inches. That is the standard format for ezine publishing and some places won't accept your article unless it complies.

• Spell check it and thoroughly proof read it.

Submitting Your Article

Once your article is ready it's time to make it available for other people to use. You could submit it to individual ezine owners but I prefer to submit to article directories because they're the best place to search for content to put in your web site or ezine.

A search on "article directory" in Google will bring up plenty to choose from.

OK, now your ready to begin writing your first article. Get to it and enjoy yourself.

Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode The Bank.