Recommended
Resources 1:
- If you have done your best and
your competition is still outranking you, try this free
SEO ranking
advice tool that will check the keyword count
of any page you ask it to, including your competitor's.
- Wordtracker
- WebPositionGold
-
Trafficology - they have an excellent 7 part
free email course that everyone should read
-
Crawler-Alert.com - put a little bit of php
code in your web site (they provide it) and receive
notification every time your site is crawled by the
major search engines. Great!
- Great free tools for giving your
site HTML a check-up and reducing the file size of your
images can be found at
NetMechanic. I reduced by page download
time by 41% using their free image file resizer (GIFBot)
Recommended Resource 2: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes unlimited
autoresponders (a tool for sending email automatically
when someone subscribes to your ezine, newsletter,
tips etc)
-
SBI! includes ad-campaign
management
-
SBI! includes click
through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
TIP
1: Read, read, read. Search engine algorithms change
all the time in order to stay ahead of spammers and make
results more relevant. Each time you learn something new,
implement it and over time create a very competitive web
site. Forums are a great place to ask questions and get
ideas: http://www.webmasterworld.com
TIP 2: Subscribe to some
SEO newsletters: http://www.highrankings.com/advisor.htm
TIP 3: If you are planning
to use a professional SEO company read
this advice from Google first.
TIP 4: Its good if you can
use a combination keyword phrase. For example if your
main keyword phrase was "dog collars" you could
use the keyword phrase "best cheap dog collars".
Doing this will give the page rankings for other relevant
keyword phrases without diluting your main keyword.
TIP 5: One of the most powerful
ways to improve your SEO ranking is through a reciprocal
link exchange directory.
TIP 6: "Content is King".
Search engines love content. Fill your site with relevant
information.
TIP 7: Make a site map that
includes every page of your site. Not only is it helpful
for your visitors but search engines love them. It's a
very easy way for them to find and index every page of
your web site.
TIP 8: Try not to have more
than 3 layers in your web site. That is, to get to any
page I should not have to go through more than 2 pages
(2 clicks). Any deeper than that and your visitors may
get lost and the search engines spiders will leave before
indexing your whole site. |
