Why Use Web Site Testing
In Internet
Marketing?
We all use testing to some degree in our
lives.
For example, if you drive to work you most
probably take the fastest route, but chances are it is not the only
route and probably not the most obvious route. Then how is it you
take the fastest route to work even though there are other more
obvious ways to go?
Testing.
- You recorded the time taken to drive to
work, probably as a memory;
- Tried a different road and again recorded
the time taken;
- Compared it with the old route and decided
if it was faster and
- Started over from step 2 until you had
found the fastest route.
While you may have not gotten out your stop
watch and laptop, it is still testing all the same.
Testing should be used to optimize your Internet
marketing performance. If you aren't testing then you are leaving
money on the table. It is no surprise that the most successful marketers
are also the most fanatical testers.
Nearly every aspect of your business could
be improved if you test and then implement the changes that you
find to have a positive effect on performance. The following are
particularly responsive to testing:
- Sales pages - headings, font type, color
and size, use of graphics, wording of links etc.
- Order pages - wording of security guarantee,
restatement of product and bonuses, different price tags and deadlines
etc
- Emails - subject line, greeting, day sent,
wording of links etc.
Still not convinced? Read these quotes:
"Anyone can become
a virtual marketing genius equivalent by doing one simple thing:
testing and measuring responses".
Jay Abraham
"You can almost
always tell the difference between an amateur and an expert marketer
by the amount of testing they do. Testing ads and measuring your
efforts with online trackers is the most important thing you can
do for your website!"
Miguel Alvarez
"The key to success
in advertising (maximum sales per dollar) lies in the perpetual
testing of all the possible variables ... the most important word
in the vocabulary of advertising is: TEST!"
David Ogilvy
"You can not
succeed as a direct marketer unless you learn how to test and measure
your results".
Ted Nicholas
Bottom line, you'll never be a competitive
marketer if you are not testing.
| Recommended
Resource 1: testing is a mysterious Internet marketing
activity and was the last piece of the puzzle that I got
a handle on. While I checked web stats and my Commission
Junction and Click Bank accounts to see if things I did
worked or not, I was very unscientific. I didn't use keep
records, I didn't make calculations, I didn't really know
what to do. The resource that broke it open for me was Mark
Joyner's "Confidential
Internet Marketing Manuscript". Mark was a
fanatical tester and reveals not only the implications of
testing but also the results he was able to derive from
thousands of tests conducted at his company. Recommended
Resource 2: if you are
serious about testing then you need to use an ad-tracker.
It is a CGI script (installed on your server) or online
service that records the activities of your visitors.
Currently ClickAlyzer
is the only tracker that can track your visitors even
after they have left your site. This kind of info is GOLD
if you promote affiliate programs, which most of us do.
Gold because you can now discover if the affiliate sites
you are sending your visitors to are actually keeping
their end of the bargain and making sales and more importantly
paying you for them.
Recommended Resource 3: .
It's with using ad-trackers that things start getting
a little more technical and a lot of beginners are scared
off as a result (I was). I was lucky enough to stumble
over a great FREE ebook about using ad-trackers
and recommend you also read it. Find it here.
Recommended Resource 4: SiteBuildIt!
- Perfect if you are just starting
out
SBI! is a product of Ken Evoy's
SiteSell empire. It is an all in one package and
what some people say represents the future of web hosting.
SiteBuildIt is an excellent tool (combination of many
tools really) for beginners. There are heaps of features:
-
SBI! is an online
service that provides you with an easy point and click
interface for creating your own attractive and professional
web site
-
SBI! includes brainstorming
tools for choosing your theme and keywords
-
SBI! incorporates
tools for search engine optimization
-
SBI! auto submits
your web site to the search engines and tracks search
engine spiders and provides ranking reports
-
SBI! includes domain
registration
-
SBI! includes web
hosting of unlimited pages
-
SBI!! permits unlimited
bandwidth
-
SBI includes unlimited
autoresponders (a tool for sending email automatically
when someone subscribes to your ezine, newsletter,
tips etc)
-
SBI! includes
ad-campaign management
-
SBI! includes
click through analysis
-
SBI! provides you
with a linking service (very important for search
engine rankings)
|
Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode
The Bank. |
